To attract more Malaysian travelers to Taiwan, Taiwan Tourism Administration Kuala Lumpur has invited the vibrant and imaginative artist Book of Lai to design the "Jom Taiwan: Ride the Adventure" advertising campaign at the Kuala Lumpur Monorail and the bustling Bukit Bintang MRT station. The campaign features four main themes: "Jom Taiwan Makan-makan," "Jom Taiwan Lihat-lihat," "Jom Taiwan Main-main," and "Jom Taiwan Rasa-rasa," showcasing Taiwan’s delicious food, beautiful scenery, fun activities, and cultural charm. This initiative aims to let Malaysians experience the unique allure of Taiwan while commuting daily, making them feel as if they are surrounded by Taiwan’s stunning landscapes, igniting their enthusiasm for visiting Taiwan.
At the launch press conference, Mr. James Bu, representative of the Taipei Economic and Cultural Office in Malaysia, stated, "From January to May this year, more than 200,000 Malaysians traveled to Taiwan, a nearly 20% increase compared to the same period last year. With the theme 'JOM Taiwan: Ride the Adventure,' we are using fantastical illustrations to showcase Taiwan and attract Malaysians to explore Taiwan's food, attractions, and culture, experiencing our warm hospitality."
Actor Jack Tan, the star of the film "Abang Adik," remarked that "the most beautiful scenery in Taiwan is its people," highlighting the warmth and friendliness he experienced there. Malaysian Muslim actress Soffwany Yusoff noted that Taiwan has many halal-certified restaurants and plenty of halal food, making it a convenient travel destination for Muslims. She also praised Taiwan’s beef noodles enthusiastically.
